Reviews
As a former high-producing agent, I always took reviews of lead companies with a grain of salt. If I had trusted every review I read, I would have never found some of my most successful vendors. Times have changed, and many agents now rely on artificial intelligence (AI) to provide reviews of companies. The problem is that most AI search engines—like the big one that starts with “GOO”—use something called entity clustering, which is often not accurate to a specific brand.
When researching life insurance leads online, it’s common to see reviews that group multiple companies together or speak broadly about the industry as a whole. This happens because many lead providers use similar naming conventions and operate in the same space, causing search engines and AI summaries to combine general feedback about “life insurance leads” rather than evaluate each company individually. As a result, comments about inconsistent lead quality, agent experience, or closing rates often reflect the industry overall—not Life Lead Pros specifically (and to be clear, we are not Lead Pros or Live Pro Leads). Our agents typically report at 20-30% closing rates but that varies from agent to agent.
Like any performance-based marketing channel, results depend on the lead source, campaign setup, and the agent’s follow-up process. That’s why many agents consistently achieve strong closing rates, while others see very different outcomes.
As for reviews on forums, many are written by competitors leaving negative feedback about other companies, or by agents who shouldn’t be buying leads—let alone selling insurance. Most successful agents have a strong work ethic and know how to work leads correctly. Calling a lead a handful of times and then saying “the leads don’t work” will never succeed in this industry. Our goal is for every lead to answer on the first call, but that simply doesn’t happen most of the time. Agents need to understand that it can take 10–20 calls, texts, and emails to get a response. If an agent is good at their craft, they can usually get a response within a few attempts—but as I’ve always said, you have to give the lead a reason to call you back.
There are also many companies posing as marketers that tell agents to generate their own leads. While that sounds like a great idea in theory, the reality is that you’ll spend more time trying to generate leads than actually selling insurance. I know this because that was me. We spent tens of thousands of dollars getting it wrong before we got it right—and most agents don’t have that kind of capital to start with. We were able to correct our mistakes quickly because we had the budget to do so. If you’re starting with only a few hundred dollars, it’s extremely difficult to break out of the learning phase and generate consistent, high-quality leads.
Additionally, when generating your own leads, the cost per lead often increases—especially for valid leads—because there are no replacements. If a lead is invalid, such as a bad phone number, you still pay for it. For example, if you generate 10 leads at a $10 cost per lead, that seems great. But if five of those leads have bad numbers, your actual cost jumps to $20 per valid lead—and that doesn’t even factor in the time you spent managing the campaign. When buying leads from an elite vendor like us, invalid leads are replaced. We absorb that cost—not you. You will never pay for a lead you deem invalid; we will always replace it.
As a former agent, I always encourage agents to speak with every lead vendor before making a decision. Trust your gut—if it feels right, move forward. If it doesn’t, do more research. See the image below and you’ll notice how search engines lump Life Lead Pros in with other companies and the lead industry as a whole, which is exactly the issue described above.
