Don’t Run Your Own Campaigns!
We were in your exact position. Struggling to find quality life insurance leads.
Wasting thousands of dollars testing different vendors. Trying everything… and not getting consistent results.
Back in the early 2000s (2003–2011), the lead landscape was completely different. There were fewer vendors, and quite honestly, the quality was better.
Around 2011, we started to see a noticeable decline. So we made a decision:
If we couldn’t rely on lead vendors, we’d become one.
From Agents to Lead Expert- We dove headfirst into generating our own leads.
We ran campaigns on:
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XM Radio
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Television
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Social Media Platforms
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Search Engines
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Organic SEO
And it worked.
As our campaigns scaled, so did our production. But eventually, we ran into a major problem… We were spending more time managing ads than selling insurance. At a certain point, it became clear:
You can’t operate at a high level in sales while also managing campaigns full-time.
At the same time, other agents we worked closely with saw our success and asked us to run campaigns for them.
That demand kept growing. So we made a decision that changed everything: We stopped selling and went all-in on lead generation.
That’s how Life Lead Pros was born.
The Problem With Running Your Own Leads
A lot of agents are being told to “just run your own ads.”
Here’s the reality:
1. It’s Extremely Time-Consuming
Managing campaigns daily is practically a full-time job.
2. You Eat the Cost of Bad Leads
Disconnected numbers? Fake info?
That’s your money gone.
3. Your Real Cost Per Lead Is Misleading
What you see in your ads manager is not your true cost.
Once you factor in:
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Bad numbers
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No-shows
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Junk leads
Your actual cost can be 3–5x higher.
4. Expensive “Done-For-You” Setups
We’re seeing offers like:
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$1,000–$2,000 setup fees
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$250 weekly management fees
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$50/day minimum ad spend
And after all that…
You STILL absorb the cost of bad leads.
A Better Way
We built Life Lead Pros to solve these problems.
You Don’t Pay for Junk
You pay for:
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Real people
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Valid contact info
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Consumers actively looking for life insurance
Not:
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Disconnected numbers
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Fake emails
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Incentive seekers
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Misled prospects
How It Works
Step 1: Lead Comes In
The moment a lead submits their information, we call them immediately—while they’re still on the thank-you page.
Step 2: We Qualify the Lead
If they answer, we:
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Speak with them directly
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Gather all necessary underwriting and quote data
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Confirm intent and interest
As former top-producing agents, we know exactly what information you need.
Step 3: Live Transfer
While we’re on the call, we text you to see if you’re available.
If you are:
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We conference you in
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You take over the call
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We drop off
You’re speaking to a pre-qualified, engaged prospect in real time.
If you’re not available:
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We schedule a specific callback time with the prospect
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We send you all of their information
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You reach out at the scheduled time
What If They Don’t Answer?
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If the number is valid → we send you the lead
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If the number is disconnected → we still send it, but mark it FREE
Why?
Because if they entered a bad number, they likely did it everywhere. The agent who follows up via email often wins that sale.
The Truth About IMO Lead Programs
We’ve seen a growing trend: IMOs pushing their own lead programs.
In many cases, these are:
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Aged leads
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Recycled data
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Low-intent prospects
That’s always been a red flag to us.
You should never feel forced to buy leads from the same organization that recruits you.
Our Mission
Whether you work with us or not, we want one thing:
Your success.
We’ve had countless agents tell us they’ve learned more about leads and conversion from us than from traditional IMO training.
That says everything.
Final Thought
Be careful of anyone telling you to:
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Spend thousands upfront
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Run your own campaigns
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“Figure it out” while paying for mistakes
There’s a better way to scale.
Let’s Talk